Thoughts on Design by Paul Rand

I haven’t changed my mind about modernism from the first day I ever did it…. It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. That’s what modernism means to me…

— Lecture, A Paul Rand Retrospective, Cooper Union, Oct. 3, 1996

Good design adds value of some kind, gives meaning, and, not incidentally, can be sheer pleasure to behold; it respects the viewer’s sensibilities and rewards the entrepreneur.

— Design Form and Chaos

Without play, there would be no Picasso. Without play, there is no experimentation. Experimentation is the quest for answers.

— Graphic Wit “Paul Rand: The Play Instinct” 1991

Mies van der Rohe once said that being good is more important than being original. Originality is a product, not an intention.

— Graphic Wit “Paul Rand: The Play Instinct” 1991

Source : http://www.paul-rand.com/site/thoughts_quotes/

(Photo : Taken by my sister on 2007 and Photoshopped afterwards)