Simon Sinek: How great leaders inspire action

Published on: May 18, 2010

This must be one of the most powerful and yet simple presentation on success and failure. Simon Sinek simply puts the basic facts of life with corroborative examples and case studies.

The main idea behind the story is that we have three layers of communicating our ideas to people : Why, How and What. If you move from Why to What, you are most likely to succeed but if you move vice-versa, its the opposite.