Building simple system takes vision and discipline

Almost every entrepreneurs are building something today. From a mobile application to hardware systems to simple services. But the key challenges is always getting users to adopt them. This brings to an interesting field of product development which is off-course understanding your users.

Understanding users doesn't require any technical understanding of the system but instead requires more in-depth understanding of human senses and how they react. May be this is why today, the term "design" can be seen overused over the literature and talked about in conferences. I believe people use it often to catch eyeballs.

Source : macmothership.com
But I think that design is a core discipline of an engineer which is being taught but not stressed upon. The fundamental of control system is about creating efficient system that works better and that can be used better.

The excerpt below is taken from a [blog post ](http://crmweblog.crmmastery.com/2010/11/building-simple%C2%A0enterprise- software/)that essentially talks about making simple to use enterprise software. It is an interesting one. If you find it useful, you should check out the original post [here](http://techcrunch.com/2010/11/07/building-the- simple-enterprise/).

Mark Twain (or Ben Franklin, depending on your source) said, “If I had more time, I would have written a shorter letter.” This, in essence, is the challenge with simplicity. Building simple technology is not easy; it inherently takes much more work to reduce complex problems into simple solutions for people. Building products that suck is far easier, as David Barrett of Expensify pointed out in his post yesterday. Simplicity requires that you have user experience drive product management and solve problems with exceptional design. And it also means you sometimes have to say no.